Planning & pricing
Build a workable business model with clearer costs, prices, priorities and profit goals.
Creative Business Support
Business Mentoring.
Build a profitable, sustainable floristry business with greater confidence and clarity.
Creative talent supported by practical strategy
Building a successful floristry business requires far more than creative talent. Seed2Design's business mentoring is designed to help aspiring and established florists create profitable, sustainable businesses with confidence and clarity.
Drawing on decades of experience running successful floristry businesses, teaching professional qualifications and developing Seed2Design, Dee offers practical, honest advice tailored to your individual goals. Whether you're starting from scratch, launching a home-based studio, expanding your services or looking to increase profitability, you'll receive personalised guidance every step of the way.
Topics can include business planning, pricing and profitability, marketing and branding, social media, customer service, website development, sustainable business practices, product and service development, time management and long-term business growth. Every mentoring session is bespoke, providing practical strategies and ongoing support to help you build a floristry business that is both financially rewarding and creatively fulfilling.
Brand & marketing
Develop a distinctive identity and use your website and social media more effectively.
Products & services
Shape an offer that suits your strengths, customers, capacity and creative direction.
Sustainable growth
Create practical systems for customer service, time management and long-term development.
Talk through your business goals
Whether you are beginning, changing direction or ready to grow, Dee can help you identify practical next steps.
Enquire about business mentoring