We provide expert Floristry Training that is accessible to all abilities. We are based in the heart of the West Sussex countryside.

We want to be on your floral journey with you! Whatever that may be!……..hobby, self-employed, technical updating or to achieve qualifications.

Our services consist of: Qualifications, Workshops, Tailored Courses, One to ones, Demonstrations, Business Consultation, Coaching/Mentoring and Bespoke Sympathy Designs.

We have a retail shop called ‘Rose Barn’ that is based within our cutting garden. It can be viewed by appointment or on attendance of a workshop or course. We sell florist sundries/tools and giftware.

We have a modern, light and airy classroom which overlooks the Cutting Garden. We have an extensive selection of resources including a very large library of floristry books. We provide endless tea, coffee and biscuits and a very friendly atmosphere.

The team comprises of business partners Alison Hoad HDF and Dee Watkins Cert Ed, HDF and volunteers Patrick and Liz.

Expert tuition by Dee Watkins HDF, Cert Ed who has been teaching Floristry in Further Education Colleges for 9 years and has worked in the floristry industry for 32 years.

Alison Hoad HDF who has been a teaching assistant  for 3 years and has studied floristry intensively for 9 years. Alison also manages the cutting garden which has proven to be an invaluable resource for all of our classes.

Whether you are an individual or a business we promise to inspire you with new designs or new ideas!

  • Do fancy a career change or a new hobby?
  • Want to be qualified as a florist?
  • Looking for a social club that runs weekly?
  • Feel like it’s time for some fresh inspiration or maybe technical updating?
  • Are you a complete beginner and not sure where to start?
  • Perhaps you run a business and you are searching for answers to increase your profits or re-vamp your portfolio?
  • It may be that you trained as a florist years ago but didn’t learn any European designs?
  • You might belong to a flower arranging club and want to learn extra skills and techniques?

We think Floristry is the best job in the world! Being able to work with such beautiful flowers and foliage.  As a florist you could work from home specialising in weddings, events, corporate work, sympathy or gift designs. You could own a floristry business, work abroad, demonstrate, judge or teach. Consultation and Mentoring.

What our customers say…

”I completed the business course with Seed2design. I met likeminded people and made good friends. The course has been invaluable covering all aspects of my new business with a great starting point. The course is in essence bespoke, looking at each individual’s needs. Great value for money!”

” Thank you so much for the brilliant demonstration you gave us at Tangmere Flower Club. As ever truly inspirational , giving us so many tips and ideas. Particularly the spray paint treatment on some of the vases. The addition of Texture just gave a new dimension, one to copy! ”

Andrea and I very much want to thank you for coming to our club and giving us a terrific workshop. We speak for everyone when we say how enjoyable the evening was. Everything was well organised and prepared and the tutorial was 1st class. Proof was in the results as everyone left with a stunning design of a style completely new to most of us. It was everything we could have wished for. Please, please come again. Seed2Design is a must for us. West Chiltington Flower Club

Everything about Seed2Design is professional. The ladies Dee and Alison are relaxed and enthusiastic. I am so pleased to have found them and learn at such a fantastic school! C.Johnston

Dee and Alison’s experience, enthusiasm, humour and encouragement rubs off on all who attend the sessions. It feels like a night out with friends as well as a great learning experience. S. Wills

Informative fun workshops-coming away with beautiful arrangements and feeling inspired. C. Lathleiff

Every week a new challenge is presented regardless of one’s skill, you always end up with a stunning arrangement. Great support and encouragement from Dee and Alison and we have fun too! G.Sampson

“Friendly, fun, informative and massively imaginative. Just love it!”  C. Moorhouse

”Fab designs that challenge us to think outside the box but based on the basic principles”  J.East

”I have attended many evening and day workshops and have always found them really enjoyable. The flowers and the designs are always brilliant. I have collected a lovely range of containers now to use again. Dee and Alison are great, they teach in a way that is fun and easy to learn.” A.Joyner

”Revolutionary and innovative are how I would describe Dee and Alison at Seed2Design. Their classes have given me a whole new interest in floristry by teaching and inspiring me to create beautiful designs with confidence.” J. Tidey

”Fantastic designs that I love making!” S.Nicklen

”Dee and Alison always have new and original ideas for arrangements. The workshops are fun and friendly. The flowers are fresh and often new to us.” C.Hart

”I have learnt not to be nervous at using beautiful flowers to create something magical. Each class has been a creative experience.” D.Crossley

”Being able to create stunning and innovative floral designs, using the freshest flowers and original containers, has been an absolute joy. Dee and Alison offer the perfect blend of knowledge and relaxed, unhurried instruction. No better way to spend an evening!”  V.Russell

”I attend Seed2Design regularly to keep my floristry skills up to date, to learn new techniques, to discover new flowers and study new designs. As well as being very knowledgeable teachers,  Alison and Dee also make a great cup of tea!”  L.Eager

News Articles About Us…

The Florist Magazine

Your Sussex Wedding


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